MYTH
FACT
Cable doesn't want to carry the NFL Network and Big Ten Network. Cable wants to carry the NFL Network and Big Ten Network and give their customers the choice to watch and pay extra to receive the NFL Network's football games, the Big Ten Network's games, and additional programming. Cable doesn't believe that all customers should be forced to pay for something that only benefits customers who are willing to pay extra to watch very expensive sports programming.

Customers may miss a home team game.

Cable customers will not miss any home games. The NFL has agreed that local channels have the right to broadcast the games involving teams in the local marketplace. And several Big Ten football match-ups will be available on other networks.
The NFL Network and the Big Ten Network aren't asking for a lot of money. The NFL network and the Big Ten Network are seeking to charge ALL customers of the most widely distributed tier of cable service. This means ALL customer costs go up instead of just the customers who are willing to pay for the channels.
The NFL and the Big Ten Networks are putting the best interest of their fans first in this argument. If the NFL and the Big Ten had the best interests of their fans in mind they would allow cable operators to offer the NFL Network and Big Ten Network on a tier of service that would allow the NFL and Big Ten fans to watch the channel. Fans are hurt by the NFL Network and Big Ten Network that won't allow their channels to be carried on a tier where their fans could watch the games.
The NFL and Big Ten are looking out for all consumers' interests. If the NFL and Big Ten were acting in the best interests of the consumer they would not demand wide distribution of their networks to ALL consumers. Instead the NFL and Big Ten Networks would offer their fans the opportunity to purchase their channel on a tier, giving non-sports fans the choice not to pay for these extremely expensive sports programming services.


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